The application is now deployed in two branches of the insurer's network and allows clients, assisted by a counselor, to describe their background and assess their prospects for retirement.
Experience is extremely playful : every significant event of life is embodied by a figure (an "avatar" for the client itself, a cake for her wedding, a small house for the acquisition his residence ...), placed on the scale of time by the interface.
As and when this description and adjustment of parameters (finger-made), the projection of future earnings and is updated almost inevitably leads to the sad reality of a sharp drop in income on the date of retirement. The last step is, of course, to propose solutions supplementary pension Groupama, who can smile again!
The originality of this application made by the young French company IntuiLab , is actually exploit the opportunities of the table surface, especially with the manipulation of figures, interacting with the GUI.
can smile in front of an achievement that seems almost "childish" and unsuitable to a subject as serious as retirement, but Groupama said that the conversion rate grew by 75% with its use (43% customers having tested have taken out a contract), because the application simplifies the work of counselors, illustrating the very real prospect of retirement, with and without additional protection. And comparison with the online calculator the insurer is final!
This success is undoubtedly due to the novelty effect application, which may erode over time. Anyway, Groupama has been quick to take advantage of an opportunity for innovation and certainly pays its investment while preparing (hopefully, at least) future use (more serious?) For this technology including the adoption remains shy, lack of ideas "great" to justify its use ...
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