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comScore: 2010 Side Rails

The research specialist comScore Marketing publish a full report on the state of the market mobile United States, Japan and five European countries (including France). This document will be essential reading for all businesses that carry a mobile strategy, providing all information necessary to know the preferences of equipment and consumer use. Here are some salient data.

first observation, the use of "media" Mobile is still growing: In December 2010, nearly half the European subscribers adopted 3G services, almost one third have a smartphone ( model equipped with a system RIM, Apple, Microsoft, Google, Palm or Symbian ) and 61% of them have a phone with a web browser "Complete". In France, comScore estimated that more than 12 million the number of owners of smartphones .

Overall, the trends among mobile operating systems are no surprise: in Europe, Symbian (Nokia) continues to dominate but saw its market share fall dramatically to less than 50%, IOS (Apple ) and Android (Google) are in progress at 20% and 12%, respectively. Microsoft, despite the launch of its new "Windows Phone" still losing ground, while RIM (BlackBerry) remains stable.

The consumption of "media" mobile for 41% European users with a near balance between access to web and application use. More generally, the main uses are for sending SMS (to over 80% of consumers) access to social networks (still more than 18%, with a high prevalence of Facebook), to access information (32%), web browsing and application use (28%), games (24%) or mail (only 22%). At the bottom of rankings, are still 8% of mobile users who access services online banking and all who seek financial information.

The first conclusion from these data is that the frenzy around the iPhone apps should be tempered. Even if the success of its iPhone and AppStore is confirmed, it should not neglect or other systems or consumers of mobile web, which remain a majority.