After several months of testing internally, MasterCard announces the opening in beta, of MasterCard Developer Zone, a portal for developers . Avec cette initiative, le spécialiste des cartes de crédit offre des "APIs" (" Application Programming Interfaces ", ou interfaces de programmation) qui permettent aux concepteurs de logiciels d'intégrer les services de MasterCard dans leurs réalisations.
Pour l'instant, trois de ces services sont proposés (d'autres sont promis dans un proche avenir) :
- Le paiement , qui permet d'accepter les règlements dans les applications (avec les principales cartes du marché, pas uniquement celles de la marque), en profitant des avantages du réseau de l'opérateur (sécurité, détection de fraude, Support multi-currency ...).
- The "offers ," capitalizing on the network of merchant partners to provide access to promotional offers, coupons ... with opportunities for research on various criteria including location.
- The "localization " which opens the database geotagged ATMs accepting MasterCard cards and, in Canada and the United States, the base of merchants accepting contactless payment (with PayPass).
With this announcement, MasterCard is a great step forward in an area where it was most often used to see "new actors" (eg PayPal or BankSimple ) that established institutions. Openness and data services to outside developers is nevertheless an approach that has already proven itself in other areas, including promote and develop innovation .
For banks, holding data repositories and extraordinary range of exclusive services, this model is unfortunately still excluded, and the developers 'creative' should turn to alternative actors (including aggregation platforms, such as Yodlee or soon in France Linxo ) to devise new solutions. When will we wake up?
0 comments:
Post a Comment